One Man and His Shoes

The untold story of the world's most iconic sneaker.

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

Cast

David Falk

Self

Jemele Hill

Self

Scoop Jackson

Self

DJ Clark Kent

Self

Roland Lazenby

Self

Rick Telander

Self

Crew

Duncan Western

Executive Producer

Yemi Bamiro

Director

Michael Marden

Editor

Christopher Hird

Executive Producer

Will Thorne

Producer

Clips & Videos

Q&A | BFI London Film Festival 2020

BFI NETWORK@LFF case study: ONE MAN AND HIS SHOES with Filmmaker Yemi Bamiro

One Man and His Shoes screening at Genesis Cinema | We Are Parable

Behind The Shoes: The Rise of Sneaker Culture discussion | BFI London Film Festival 2020

Trailer